The story of the Sultan Al-Asal brand... Enjoy!
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From the heart of nature, and from a passion passed down through generations, the story of Sultan Al-Asal began.
The story goes back many years before the establishment, when beekeeping was more than a profession... it was a way of life.
In the early 1990s, specifically in 1992 , the idea for Sultan Al-Asal was born, based on a long-standing family legacy in beekeeping and the production of natural honey. This legacy was shaped by the founder's father, beekeeper Sultan Mohammed Al-Fifi, through more than forty years of experience, traversing the valleys and mountains of the Asir region, following the seasons of wildflowers, and believing that true honey is not manufactured… but rather selected.
He treated the bees as companions, carefully selecting pastures for them and providing them with the purest environment, so that they would return with honey that was honest in taste, rich in value, and authentic in its source.
The son grew up amidst this journey, observing the details, learning patience, and understanding that the quality of honey begins with respecting nature. Over the years, this inherited passion transformed into a clear vision: to offer pure Saudi honey and ghee that embodies purity and reflects the identity of the land from which it originated.
Thus was born the Sultan of Honey …
Not as a commercial product, but as a brand that carries a message.
A message whose title is: Authenticity, Trust, and Uncompromising Quality .
Today, Sultan Al Asal products represent a true journey from nature to the table, where the fragrance of wildflowers meets the experience of years, to offer a taste that brings back memories of the purity of the past, and gives the consumer a honey experience as it should be.
Sultan Al Asal is not just a name…
It is a promise of purity, a tribute to heritage, and a choice for those who know the value of authentic, locally sourced Saudi products.
